STORIES, COVERAGE & COMMUNITY

Press & Events

Stories from the field, the kitchen, and the community.

In the Press

Lookout Santa Cruz

September 7, 2022

Plus de terroir? Tabitha Stroup aims to scale up her homegrown, waste-reducing business

Lookout Santa Cruz profiles Tabitha and Terroir in a Jar — the one-stop shop turning excess farm produce into shelf-stable jams, vinegars, shrubs, and preserves for small farms across Santa Cruz County.

Read Article
Good Times Santa Cruz

February 2, 2021

Tabitha Stroup Talks Product Discovery and Highlighting Local Foods

Good Times sits down with Tabitha to discuss her Good Food Award-winning Smokin' Padron Jam, the origins of Terroir in a Jar, and her mission to keep food waste out of landfills and in the mouths of the community.

Read Article
Edible Monterey Bay

February 5, 2019

Friend in Cheeses Launching Social Enterprise Serving Farmers

Edible Monterey Bay covers the launch of Terroir in a Jar — Tabitha's co-packing social enterprise turning would-be farm waste into shelf-stable jams, vinegars, and shrubs that help small farmers earn up to 600% more on surplus produce.

Read Article

Events & Appearances

Find us at farmers markets, food festivals, and farm dinners across the Central Coast.

Live Earth Food & Farm Festival

Live Earth Food & Farm Festival

June 8, 2024Santa Cruz, CA

Terroir in a Jar joined farmers, chefs, and food advocates at Live Earth for a day of tastings, demos, and community connection.

Behind the Jar: A Kitchen Tour

Behind the Jar: A Kitchen Tour

April 20, 2024Watsonville, CA

An intimate look inside the jam lab — where imperfect produce becomes something extraordinary.

Team & Community Harvest

Team & Community Harvest

October 14, 2023Pajaro Valley, CA

The Terroir in a Jar team gathered with farm partners for a harvest celebration and community meal.

Grazing on Green

Grazing on Green

August 12, 2023Central Coast, CA

A farm-to-table grazing event celebrating the season's harvest with local producers, artisan makers, and the community.

Press Inquiries

For media requests, interview opportunities, or event collaborations, reach out directly.

[email protected]
California mountain landscape

EARTH

END USE

EQUITY

Our three guiding principles — caring for the land, honoring every harvest, and building a fair food system for all.