Press and Events
EVENTS AND MEDIA FEATURING TERROIR IN A JAR PRODUCTS
It's a bountiful life: So jar, so good
From the article: “Tabitha Stroup said she was heartbroken by food waste, so she took action to help stem losses for farmers and create a "sense of place" in the products she makes. Today, Terroir in a Jar, based in Soquel, develops jams, sauces and a plethora of one-of-a-kind items for farmers to sell using their imperfect or excess produce.”
Modern Farmer
California Chef Turns Waste into Gold for Small Farmers
From the article: “A jammaker’s mission to rescue surplus produce is gaining steam faster than she can say ‘marmalade.’
Early summer in coastal Santa Cruz, California is better known for “June gloom” than scorching heat waves. So, when temperatures spiked to 100 degrees last June, rookie farmer Heidi Cartan started to panic.”
Good Times Magazine - Santa Cruz
Terroir in a Jar Featured in Good Times Magazine - Santa Cruz
From the article: “The bruised, too-juicy, aftermarket produce that the open market isn’t going to buy—that is the end of the financial train for those, for that farmer. It probably didn’t even cover a portion of what it took to bring that produce to market,” Stroup explains…
Farm Discovery at Live Earth - Element!
We featured shrubs and apple vinegars at this local farm-to-table dinner.
Canna-basics for back to school
In partnership with our sister company Friend in Cheeses we provided a cheese and charcuterie plate as well as micro-dose preserves inoculated with terpenes to continue the conversation about terpenes in food.
Grazing on the Green - Cancer Benefit
We work with Grazing on the Green to offer a smattering of our offerings while helping to educate folks on the power of reducing food waste!